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Hearts and Arrows Ideal Cut Diamonds are created from the finest rough diamonds that mother nature makes available. Only one in a million diamonds can be truly be called Hearts & Arrows diamond. The Diamond Family in St. Louis, offers these incredibly ideal cut diamonds every day. Similar to the popular Hearts on Fire diamond brand, our Ideal Cut of Perfection offers our customers the absolutely most perfectly cut diamonds, yet at a fraction of the price. These diamonds are cut by machine, excluding the margin for human error, optimizing the weight of the rough, guaranteeing a perfect finished product, all while making the diamond affordable. We consider our Hearts and Arrows diamond collection the best diamond value in St. Louis.